It was a vivid story, told with sincerity and emotion. But the events Chris described had never happened. Chris's elder brother, Jim, had made it up as an assignment for Loftus' cognitive psychology class. Jim, pretending the story was real, had fed Chris the basics—the name of the mall, the old man, the flannel shirt, the crying—and Chris, believing his brother's fabrication, had filled in the rest. He had proved what Loftus suspected: If you were carefully coached to remember something, and if you tried hard enough, you could do it.The full story is at Slate.
And this was just the beginning. In the years to come, Loftus and her colleagues would plant false memories of all kinds—chokings, near-drownings, animal attacks, demonic possessions—in thousands of people...
Loftus set out to prove that such memories could have been planted. To do so, she had to replicate the process. She had to make people remember, as sincerely and convincingly as any sworn witness, things that had never happened. And she succeeded. Her experiments shattered the legal system's credulity. Thanks to her ingenuity and persistence, the witch hunts of the recovered-memory era subsided.
30 May 2010
False memories and "recovered" memories