The one at Target is a glue-on, like a PopSocket. I found an article at Vox that discusses the trend in lip gloss:
By all accounts, it seems like lip products have become more than just cheap, everyday essentials to mindlessly throw into your purse. In the post-pandemic era, where our mouths are unmasked most of the time, they’ve evolved into miniature status symbols for influencers and casual “makeup girlies” alike...Lee notes another important selling point for lip augmentations: “Fuller lips are not only a feature of beauty; they’re also a sign of youth.”... Right now, Gen Z seems to be experiencing a collective crisis over looking old, which has resulted in an interest in so-called anti-aging skincare for many tweens. That said, it’s not a surprise that young people are running to lip products that offer color and a sheen but promise dermatological benefits...Aside from the skincare aspect, there seems to be excitement among people on social media who collect these lip products in large numbers. MacKenzi Nelson, art director at beauty PR company Helen + Gertrude, says this current hoarding of lip gloss represents a pre-existing consumer trend....Additionally, Nelson says that the “sensory” element of these products has a lot to do with their popularity, as they provide “a moment of ritualistic self-care, comfort, and play.” Li agrees with this sentiment, stating that the lip products are “definitely habit-forming.”...Other brands, like Topicals, include their lip glosses alongside other items you would find in a wealthy person’s bag, like a Louis Vuitton wallet and a roll of cash, on their Instagram... Chanel’s foundation can range from $55 to almost $80, while its Rouge Coco Gloss retails at $40. Non-drugstore but not-exactly high-end brands like Rhode and Summer Fridays offer lip balms and oils are under $30...In a moment of economic downturn and general doom about the world, it’s comforting to know that we can impulsively spend money on the latest it-girl item and delight in the same vain activities as Kylie Jenner or Hailey Bieber.