Approved Food, an online retailer, has witnessed such a large increase in trade that it has to shut down its website for two days a month to clear order backlogs.
Approved Food sells 750g jars of Nutella chocolate and hazlenut spread with a best-before date of January 4 for £1. The same product in Tesco sells for £2.55.
While products past their best-before date might be past their prime, they are still safe to eat, the Food Standards Agency said.
A spokesman said: "Best before is an indication of quality rather than safety. Eating food past the best-before date does not necessarily put someone at risk from food poisoning."
He buys his stock at knocked down prices from wholesalers, suppliers, and supermarkets, looking to get rid of food nearing the end of its shelf life.
An awesome idea, it's almost criminal how much food gets thrown away every day in this country.
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