The latest Dairy Milk wrappers feature a logo showing a glass and a half of milk being poured into a chocolate chunk, put milk first in a list of ingredients and explains that there is "The equivalent of three quarters of a pint of milk of fresh liquid milk in every half pound of milk chocolate."
But Cadbury says it is also necessary to print warnings in capital letters in yellow boxes saying "CONTAINS: MILK" in case people who are allergic to milk do not realise that there is milk in Cadbury Dairy Milk bars.
"We are meeting legal requirements."
(text and image credit to Nothing To Do With Arbroath)
I heard someone in the industry defend this practice by saying, it's not that we make a special decision to warn about the milk. We'd have to make a special decision not to put a milk warning on a product that contains milk... and then get sued for it.
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