Chinese celebrities will share liability if the food products they endorse prove to be unsafe, under a law to be submitted to China's Parliament...An interesting concept. If a drug, a cosmetic, a food product, or a kitchen gadget turns out to be unsafe, the manufacturer is held to a degree of accountability and financial responsibility. Should similar standards be applied to celebrities or athletes who do the commercials advising the public to buy the product? I don't have time to ponder the implications now, but it's worth thinking about...
The report by the China Daily gave no details on how stars would be held accountable under the draft law, but quoted a legal expert saying the "joint liability" provision would leave them open to compensation claims.
The stipulation is part of China's efforts to bolster food safety systems following a string of scandals that have killed or sickened consumers and hurt the image overseas of Chinese exports.
11 March 2009
Should celebrities be responsible for endorsements?