Fighting litter - one small child at a time

Shopkeeper Yvonne Froud was fed up with all the trash strewn around her village in Gloucestershire, England, so she decided to do something about it. Whenever a kid buys treats from her shop, she writes the child’s name on the packaging …

Mrs Froud said if named wrappers were found on the streets, she had a chat to the “offender” who was temporarily banned from the shop or asked to pick up some litter as a consequence.

“On the whole the feedback has been good.”

The clean-up campaign began four weeks ago when the children were encouraged, with the incentive of an Easter egg, to pick up sweet and crisp packets.

Found at Arbroath and Neatorama's Upcoming Queue.