16 May 2009
The Clios - the year's best advertisements
One of the winners this year was T-mobile for its ads featuring public dancing (Liverpool Station embedded above, Antwerp blogged last month).
The other embedded clip is from Crest toothpaste, which was recognized for touting the benefits of its products without using clinical information. It is a bit creepy, especially the third segment.
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1. This proves there's very little talent left in advertising. Let's put aside the fact that these idiots took something beautiful and plagiarized it for profit. But how can anyone win an award for COPYING something they saw on YouTube? Who's judging this crap???
ReplyDelete2. I thought the Crest spots were amusing. But advertising awards should be reserved for ads that actually RAN ON TV. Oh AND SOLD STUFF. Any typing monkey can come up with a funny ad. But talking the client into running it--and ensuring their money is well spent--that's the hard part.
3. I am in advertising.
Kirsten - I think you're a little out of touch re viral marketing. Companies put stuff on the 'net FIRST and they want it to go viral. Did you think that dancing in the streets was spontaneous? by random people? Ask some of your advertising friends/colleagues re "viral marketing."
ReplyDeleteAdweek has praised the Crest commercials -
http://www.adweek.com/aw/content_display/creative/critique/e3ibd29ae66455c7a70e138597fe15f0b4a
What makes you say the ads haven't or won't run on TV in this country or elsewhere???
Minnesotastan:
ReplyDeleteYou misunderstood. There have been countless "spontaneous" flash mob dance sessions like this staged around the globe by people who are only out to bring joy--not to advertise mobile phone services. Did you really think the ad people came up with this idea?
I'm sure Adweek did praise the spots. They're good. I just think that for an ad to win an award it should do what it's meant to do. The next time you see these spots on television, give me a ring. I'll be happy to say I'm wrong. But I'm not.
But wow, isn't it refreshing to hear someone defending the ad industry? Thank goodness I didn't attack cigarettes or fast food.
BTW: Here's one example (out of thousands and thousands) to prove my point . . .
ReplyDeletehttp://www.youtube.com/watch?v=okeq0uuldy0&feature=player_embedded
Point taken.
ReplyDeletecharlie bit my finger!
ReplyDelete