28 March 2010
Cleverly skirting trademark restrictions
In late 2009, lululemon released a line of clothing named the "Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition", an apparent reference to the 2010 Winter Olympics. The name does not infringe Canada's Olympic and Paralympic Marks Act in that it does not use the terms "Olympic(s)", "Vancouver", "2010", or any other term protected under that law. Representatives from the Vancouver Olympic Organizing Committee, while acknowledging that no explicit infringement had taken place, nevertheless expressed disappointment at lululemon's tactic.