Bonfire of the Vanities, circa 1964

John: "If I had said television is more popular than Jesus, I might have got away with it, but I just happened to be talking to a friend and I used the words "Beatles" as a remote thing, not as what I think - as Beatles, as those other Beatles like other people see us. I just said "they" are having more influence on kids and things than anything else, including Jesus. But I said it in that way which is the wrong way."

Reporter: "Some teenagers have repeated your statements - "I like the Beatles more than Jesus Christ." What do you think about that?"

John: "Well, originally I pointed out that fact in reference to England. That we meant more to kids than Jesus did, or religion at that time. I wasn't knocking it or putting it down. I was just saying it as a fact and it's true more for England than here. I'm not saying that we're better or greater, or comparing us with Jesus Christ as a person or God as a thing or whatever it is. I just said what I said and it was wrong. Or it was taken wrong. And now it's all this."

Reporter: "But are you prepared to apologize?"

John (thinking that he had just apologized, because he did): "I wasn't saying whatever they're saying I was saying. I'm sorry I said it really. I never meant it to be a lousy anti-religious thing. I apologize if that will make you happy. I still don't know quite what I've done. I've tried to tell you what I did do but if you want me to apologize, if that will make you happy, then OK, I'm sorry." 

An original, unopened Meet The Beatles album would sell today for about $300-$700.  I wonder if the kid in the picture ever thinks back with a twinge of regret...

Quote source.  Photo credit My[confined]space, via Black and WTF.