According to Wanda Stawczyk, who runs Wanda's European Skin Care, the number of young clients coming to her salon has skyrocketed - from just two in 1998, to more than 200 customers last year. Juanita Martin, manager of the swanky Juvenex Spa - best known for its celeb clients and late-night spa treatments - agrees.
"We're seeing younger kids coming to the spas with their parents," says Martin. She estimates that Juvenex waxed 10 child-clients, ranging from 8 to 10 years old, this year. That's compared to none five years ago. "I know other spas are also seeing younger children getting all sorts of treatments, like waxing," she says.
TriBeCa's Eden Spa waxed 20 pre-tweens last year.
"I have one customer who started getting her eyebrows waxed. She's 6 years old," says Eden's manager, Evette Jiang.
Nair has even marketed a bright-colored brand of hair remover for "first-time waxers." Called Nair Pretty, it's ostensibly marketed to teens, but the packaging's neon colors and cartoon figures appeal to younger girls.