As reported by the BBC:
Just 36 years old when the cancer struck, Alison, from Sydney, knew that, along with a good portion of her hair, she would lose her nipple and suffer extensive breast scarring in a lumpectomy. But the idea of recreating a nipple through plastic surgery didn't appeal to her. "I didn't want a fake nipple made from some other piece of flesh. I thought I'm just going to get a tattoo," she says...See also my post in 2013: Medical nipple tattoos vs. "titoos"
After extensive deliberation, she settled on a New Zealand-based artist named Makkala Rose, a 24-year-old with a bold and colourful illustrative style. The tattoo was applied in Melbourne during a gruelling 13-hour session on 1 July this year. Alison, happy with the result, posted a photo of her design to Instagram and Facebook...
"Because there's no nipple, I can blast it everywhere all over Facebook and Instagram, and they can't censor it, which I think is really funny," Alison says.
Post-mastectomy and lumpectomy tattoos have been gaining popularity in recent years. Although women of all ages are choosing tattoos over breast reconstructions, they are particularly popular among younger women.