The video is an ad for a ClearPlex screen-protector product; it has been edited and almost certainly does not reflect the reality of the concept, but it's food for thought...
Via Boing Boing.
Now, before everyone gets too inflamed against/for/about the previous video, watch this one in which a grandmother shoots an iPhone, to understand the tongue-in-cheek aspect of both:
Scene 1- Granny warms up with an AR-15 .223 caliber rifle on unprotected MacBook Pro
Scene 2- Granny shoots two iPhones in the air with a 20 gauge Benelli