"Hypernormalization" explained

The term has been nicely explained in an Instagram video, and that explanation has been converted to text in a Guardian article this week:

“Hypernormalization” is a heady, $10 word, but it captures the weird, dire atmosphere of the US in 2025.

First articulated in 2005 by scholar Alexei Yurchak to describe the civilian experience in Soviet Russia, hypernormalization describes life in a society where two main things are happening.

The first is people seeing that governing systems and institutions are broken. And the second is that, for reasons including a lack of effective leadership and an inability to imagine how to disrupt the status quo, people carry on with their lives as normal despite systemic dysfunction – give or take a heavy load of fear, dread, denial and dissociation.

“What you are feeling is the disconnect between seeing that systems are failing, that things aren’t working … and yet the institutions and the people in power just are, like, ignoring it and pretending everything is going to go on the way that it has,” Harfoush says in her video.

This is exactly the feeling I have been experiencing for most of this calendar year.

Donald Trump is dismantling government checks and balances in an apparent advance toward a “unitary executive” doctrine that would grant him near-unlimited authority, driving the US toward autocracy. Billionaire tech moguls like Elon Musk are helping the government consolidate power and aggressively reduce the federal workforce. Institutions like the National Institutes of Health, the Centers for Disease Control and Prevention and the Food and Drug Administration, which help keep Americans healthy and informed, are being haphazardly diminished.

Globally, once-in-a-lifetime climate disasters, war and the lingering trauma of Covid continue to unfold, while an explosion of generative AI threatens to destabilize how people think, make a living and relate to each other.

For many in the US, Trump 2.0 is having a devastating effect on daily life. For others, the routines of life continue, albeit threaded with mind-altering horrors: scrolling past an AI-generated cartoon of Ice officers arresting immigrants before dinner, or hearing about starving Palestinian families while on a school run.

Hypernormalization captures this juxtaposition of the dysfunctional and mundane.

“Donald Trump is not something new,” Curtis tells me, calling him “the final pantomime product” of the US government, where the powerful are abandoning any pretense of common, inclusive ideals and instead using their positions to settle scores, reward loyalty and hollow out institutions for personal or political gains.  Trump’s US is “just like Yeltsin in Russia in the 1990s – promising a new kind of democracy, but in reality allowing the oligarchs to loot and distort the society”, says Curtis...

My apologies to The Guardian for excerpting so much of their content for this post, but I feel this concept is important to understand, and I feel some relief in knowing I'm not alone:

Naming an experience can be a form of psychological relief. “The worst thing in the world is to feel that you’re the only one who feels this way and that you are going quietly mad and everyone else is in denial,” says Caroline Hickman, a psychotherapist and instructor at the University of Bath specializing in climate anxiety. “That terrifies people. It traumatizes people.”

People who feel the “wrongness” of current conditions acutely may be experiencing some depression and anxiety, but those feelings can be quite rational – not a symptom of poor mental health, alarmism or a lack of proper perspective, Hickman says.

“What we’re really scared of is that the people in power have not got our back and they don’t give a shit about whether we survive or not,” she says...

Marielle Greguski, 32, a New York City-based retail worker and content creator, posted about everyday life feeling “inconsequential” in the face of political crisis. Greguski says the outcome of the 2024 election reminded her that she lives in a “bubble” of progressive values, and that “there’s the other half of people that are not feeling the same energy and frustration and fear”...

When we feel powerless in the face of bigger problems, we “turn to the only thing that we do have the power over, to try and change for the better”, says Curtis – meaning, typically, ourselves. Anxiety and fear can trap us, leading us to spend more time trying to feel better in small, personal ways, like entertainment and self-care, and less time on activism and community engagement.

More at the link.  It's a real gem.