In the standard version of the logo, as first used on The Mary Tyler
Moore Show, Mimsie appears in a crouched position, looks up at the
camera, and meows once. Mimsie would not meow for the camera crew, so they eventually used footage of her yawning, run in reverse, with the sound effect added. By the 1980s, there were many different variants of
the logo, with Mimsie often appearing in different painted “costumes”
corresponding to the style and theme of the particular programs. For the
detective series Remington Steele, a Sherlock Holmes-esque stalking cap
and pipe were added; The White Shadow featured a basketball with
Mimsie; Hill Street Blues painted a police uniform hat onto Mimsie’s
head; St. Elsewhere used a surgical mask; in contrast, Newhart kept the
original, unadorned footage, but replaced the sound effect with Bob
Newhart’s voice-over of “meow” in his trademark deadpan style.
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