Across the UK, six chocolate bars will have a GPS chip hidden inside the wrapper; when the wrapper is taken off the bar, it will activate the chip, so that Nestlé can track down the winner within 24 hours and hand them a cheque for £10,000. The chips will be hidden in the wrappers of KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars.From CNet, via Neatorama.
21 September 2012
Don't discard your candy wrappers
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Am I the only one a little freaked out that this technology is available to 'anybody'?
ReplyDeleteAlso, would a metal detector find the chip?
I was thinking the same thing. A metal detector will spot it right away.
ReplyDeleteOr x-ray a case of them.
I don't think this would be legal in California because of lottery laws. People would have to have a chance to win the prize without paying for candy. Otherwise, it is considered gambling.
Ah, Nestle. I wonder what the end game is on this technology inclusion....the ultimate in customer profiling? Will future chips be mentioned? Or is this just the "test run" for an eventual use in all or some percentage of bars?
ReplyDeleteBoy, talk about life imitating art.
ReplyDelete"Paging Mr. Willie Wonka..."