The World's Deepest Trash Bin is part of the same VW ad campaign.
Reposted from 2009. I wonder how long these stairs remained in place and functional. I found this brief history at ClassicFM.
"In 2009, creative advertising agency NORD DDB and car manufacturer Volkswagen noticed that the stairs at the Odenplan metro station in Stockholm, Sweden, were largely being ignored in favour of a neighbouring escalator.Fuelled by the idea that having fun can “change behaviour for the better”, they set about finding ways to revolutionise the step experience, hoping to encourage more commuters to use the stairs by making it fun."
That's awesome, if for no other reason than I stayed with a friend in Stockholm for a month who lived a block from Odenplan station, and I went up and down those stairs daily. Too bad they weren't as fun a year ago, without the piano keys..
ReplyDeleteThis made me smile,it would be too bad if they took the piano keys out or if they haven't,plan to.
ReplyDeleteThis is both beautiful and brilliant. More than a nudge, it's an attraction. I dare say that AI will eventually be able to perceive "repeat customers" and upping the ante in some way.
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