I saw the "Just Do It" ad while watching the opening game of the NFL season last night (the one that aired was slightly different from the embed above). It's incredible to me to see how much controversy this ad has generated. For those unfamiliar with the backstory, you can read details at The Guardian or CBS News or a hundred other sites today.
It is, after all, an ad for shoes. AFAIK, nothing in the images or dialogue is otherwise offensive to anybody. All of the other context is layered upon the video by the biases and preconceptions of viewers.
Despite Donald Trump's assertion that Nike stock is crashing (it has plunged from $82 to $80 since the ad was announced), there are reports of millenials eagerly buying the shoes, and analysts in the business world indicate that athletes love this ad, so Nike should achieve its goals of selling shoes, plus attracting future endorsers among the world of elite athletes.
Addendum: Here's the business world's view, as reported by MarketWatch