A
New Yorker column explores "sartorial slumming" -
It now appears, according to an article
on the British Web site The Conversation, that jeans savaged by wild
animals are a trend in designer sportswear. A Japanese denim brand had
the bright idea, at least for raising its profile, of sewing indigo-dyed
cotton fabric around rimless tires, sausage-shaped bolsters, and fat
rubber balls, and throwing the objects to the inmates of the Kamine Zoo... When the fabric has been properly “distressed”—i.e., mauled—it is retrieved from the enclosures and made into trousers that are sold under the label Zoo Jeans...
Three pairs of the jeans were auctioned, on July 7th, at a benefit for
the zoo. The bidding on “T-1,” a model “designed” by the tigers, reached
twelve hundred dollars... The
destination of the other jeans seems to be upscale department stores,
although a buyer at Selfridges, in London, complained that the rips were
“too sporadic.” ..
A writer on Hypebeast suggests duct-taping new jeans to the tires of
your car before driving around the block. “Do a couple [of] donuts,
burnouts, etc. … then rotate and repeat.”
More at the link.
Photo credit Clint Brewer/Splash News/Corbis.
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