It proposes a lifestyle without attachments or clutter, where people — unburdened by the “fuzz” of possessions — are free to chase down every desire. Like a nomad on the Steppe, movement, horizon, and conquest are the only concern.More commentary and polemic at Jacobin.
The room of the modern person is stark, but in its simplicity it exudes wealth and sophistication. There is just an iPad and a simple bed or futon. None of the old-time accouterments [sic], which signified intelligence, artistic interest, or a curiosity about the world, are evident. There are no magazines, books, or records anywhere. Just perhaps some high priced toiletries in the bathroom. Everything she needs is on the iCloud...
We’re encouraged to lose our possessions. Music? Store it on the iCloud. Books? Store it on the iCloud. Movies, magazines, newspapers, TV — all are safely stored in the ether and not underfoot or stuffed in a closet. It’s a modernist monastery where the religion is Apple itself.
Meanwhile, those who have hung onto possessions are castigated, jeered at, and painted as fools.
01 August 2014
The opposite of "hoarding" is...
..."minimalism," promoted by a new Apple advertising campaign.