27 August 2014

Online versions are not saving newspapers

The blue line in the chart displays total annual print newspaper advertising revenue (for the categories national, retail and classified) based on actual annual data from 1950 to 2011, and estimated annual revenue for 2012 using quarterly data through the second quarter of this year, from the Newspaper Association of America (NAA). The advertising revenues have been adjusted for inflation using the CPI, and appear in the chart as
millions of constant 2012 dollars. Estimated print advertising revenues of $19.0 billion in 2012 will be the lowest annual amount spent on print newspaper advertising since the NAA started tracking ad revenue in 1950...
Further details and analysis at Carpe Diem, via The Dish.


  1. I just hope that the LA Times lives longer than I do. The first thing I do every day is read the Times, finishing with the crossword. It's a necessary part of my life.

  2. If my local news media are any indication of the nationwide (or worldwide) trend, the real turn off to reading and watching is the horrid writing and reporting. I was not an English major, and have never taken a course in journalism, yet I can write more clearly and report on findings far more accurately than a majority of the columnists and commentators that are in the San Francisco bay area.

    Of course, some of them are still good, but to me, my news is mostly radio now, with internet sources close behind.

  3. Maybe it's because people give away their info (including a way to contact, track and evaluate them) out on Facebook and Twitter, advertisement is direct and targeted. Instead of a full page Volkswagen ad in a paper, people get the Car Magazine and Car News in their e-mail, or their feed. And we've all have experienced how our Google searches came to haunt us later in banner ads...

    Much of advertisement money was misspent on big media, I grew up whistling detergent ad jingles to myself, never having bought detergent. It's a good thing that advertisement is cheaper actually, because it does create little actual value. Of course people still need to know and be reminded about products.

    It's bad news for media, and consumers even on the Internet are increasingly asked to pony up for subscriptions. The worst part of it is that most free content is (at least partially) advertisement, which sometimes makes it good advertisement but it's still bad content.


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