Excerpts from an article in The Atlantic:
A man walks into a restaurant. He doesn’t have a reservation, but that shouldn’t be a problem; there are ample seats at the bar, visible just over the hostess’s shoulder. “Of course,” she says, smiling. “We can seat you right away.” As she gathers menus, he absorbs the pleasant hum of a busy dining room, breathes in the tantalizing smells from the semi-open kitchen. Then, the hostess stops, Columbo-like, to interrupt with one more question: “And what’s your phone number?”...Like pretty much everyone else, I am well aware that my information is strip-mined wherever I go, in more ways than I can count and in many that I will never know... Much of the data collection has been justified in the name of customer service—a way to track allergies, preferences, birthdays, and so on, thus bringing technological efficiency to a job previously handled by a heavily notated reservation book or the encyclopedic mind of a gifted maître d’. “We try to build a database on everybody and get as much information as possible,” Vilkhu told me when I called him a few weeks after my dinner. His restaurant uses OpenTable, and he knew, for instance, which bartenders had served me, the friend who had joined me, that I had complimented the cocktail list and enjoyed the crawfish dumplings. This information, he assured me, was shared with the Kingsway’s sister restaurant but nobody else: “We just want to be able to curate the experience as best as we possibly can.”...Most striking was OpenTable’s promotion of a feature, currently in beta, called Global Insights. Until now, as Vilkhu had told me, whatever data a restaurant collected through the reservation platforms remained confined to that restaurant or restaurant group. Global Insights, which is available to OpenTable Pro subscribers, is the first feature to jump that garden wall and allow other restaurants access to the same information—in OpenTable’s words, to “get an idea of how your diners behave at other restaurants across the OpenTable Diner Network.” With an account, any restaurant can identify big spenders, diners who tend to linger at a table, diners who order a lot of drinks, frequent late-cancelers, and chronic “no-showers."...Curious to see what insights on me OpenTable might share with that hypothetical restaurant, I sent the company a request for my personal data....
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