Betting on the Super Bowl (and Taylor Swift)

The Super Bowl has always been the most heavily bet sporting event in the United States.  There are endless "prop bets" not determined by the winner of the game, including a bet on the coin flip to start the game: 

One bettor at Caesars Sportsbook is looking to win big on a $100,000 bet, paying out at -105, which would profit $95,238.10 if they are correct.

It's possible to place "prop bets" on every aspect of the game, including player statistics, but also on the color of the Gatorade bath and the duration of the national anthem.

This year there is an added element: Taylor Swift

Bettors at TheScore Bet can also wager on the odds of Swift being shown during the national anthem (-200), during the halftime show (+120) and more than 5.5 times on the CTV broadcast (+120). Another popular Swift prop across Ontario sportsbooks is the odds of her being mentioned during the Super Bowl MVP's speech after the game.

Update:  Here's how the conventional prop bets paid off.