Nobody can reach the top shelves anyways, so why stack actual inventory on them. Put the stuff you are actually selling within reach, and make the top shelves decorative when possible.
If the only available towels are 8 feet over the customer's head, they may not bother to find someone to get one for them, and as such, a sale is missed.
those are in the parts of the highs known as the "billboard." it is for display purposes only, to give an idea of what towels are available for purchase in-store or through a special order (beyond store). every department in the store uses the same idea, however towels is the only department that utilizes the foam backings to simulate product. the merchandise that is not out on the sales floor is available in a place where the customer can not get to it either, in the back stock room. every other department puts salable product in the highs of their respective departments. it is not because a sale will be missed if the towels are 8 feet above the customer's head.
This happens all of the time, I think we all at some point have stood in front of 'x product' and said, 'I want to buy this' only to be told, 'sorry, that is not for sale, but we can order you one' = same thing. From the fake Rolex to the fake fascias and foam statues, everybody is trying to present themselves as bigger than they really are. Back in the best days of a young and vastly expanding Home Depot, we kept the cases the product came in and stacked those high on the top shelves of every aisle to present ourselves as a much better stocked store than we could afford to be at the time and it worked - the contractors shopped with confidence 'knowing' that we would always have what they needed (and when we didn't, it could be explained as a fluke because, after all, the contractor 'knows' we have tons of inventory. Consider the fascia of call centers... Is there one person or a thousand? Does this person only represent the company I need or do they have a monitor feeding them a script from any one of a thousand companies?
That photo confused my tiny brain. It looks as if there is a red lighting fixture at the top of the shelf. I thought BBB was trying to make their red towels look more brilliantly coloured than they actually are. I am such a moron, lol.
I've got to say that is pretty smart!
ReplyDeleteNow I have seen Beyond!
ReplyDeleteOkay, maybe I'm just stupid this morning, but what's the point of the trickery? To make it look like you have more inventory than you do?
ReplyDeleteLurker111
Nobody can reach the top shelves anyways, so why stack actual inventory on them. Put the stuff you are actually selling within reach, and make the top shelves decorative when possible.
DeleteIf the only available towels are 8 feet over the customer's head, they may not bother to find someone to get one for them, and as such, a sale is missed.
Thanks for the explanation!
DeleteLurker111
those are in the parts of the highs known as the "billboard." it is for display purposes only, to give an idea of what towels are available for purchase in-store or through a special order (beyond store). every department in the store uses the same idea, however towels is the only department that utilizes the foam backings to simulate product. the merchandise that is not out on the sales floor is available in a place where the customer can not get to it either, in the back stock room. every other department puts salable product in the highs of their respective departments. it is not because a sale will be missed if the towels are 8 feet above the customer's head.
DeleteThis happens all of the time, I think we all at some point have stood in front of 'x product' and said, 'I want to buy this' only to be told, 'sorry, that is not for sale, but we can order you one' = same thing. From the fake Rolex to the fake fascias and foam statues, everybody is trying to present themselves as bigger than they really are.
ReplyDeleteBack in the best days of a young and vastly expanding Home Depot, we kept the cases the product came in and stacked those high on the top shelves of every aisle to present ourselves as a much better stocked store than we could afford to be at the time and it worked - the contractors shopped with confidence 'knowing' that we would always have what they needed (and when we didn't, it could be explained as a fluke because, after all, the contractor 'knows' we have tons of inventory.
Consider the fascia of call centers... Is there one person or a thousand? Does this person only represent the company I need or do they have a monitor feeding them a script from any one of a thousand companies?
That photo confused my tiny brain. It looks as if there is a red lighting fixture at the top of the shelf. I thought BBB was trying to make their red towels look more brilliantly coloured than they actually are. I am such a moron, lol.
ReplyDelete