01 March 2012

Newspaper advertising revenues at 60-year low


The graph is for print newspaper ads, but when online advertisements are added, the 2011 total is still at 1954 levels.  Discussed at Carpe Diem, via The Dish.

4 comments:

  1. Considering almost the entire value of Google is based upon advertising revenue (97% of 2010 revenue), I'd think online advertisements would raise that number up quite a bit.

    In fact, I checked, and it appears Google had $36 billion in advertising revenue in 2011. That would push the number up closer to 1990-2005 levels, not even including the tens of thousands of advertising-based websites out there (including many of the print newspapers own sites)

    Reference: http://investor.google.com/financial/tables.html

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    Replies
    1. My comment re "online advertisements" referred only to revenues from the online versions of printed paper newspapers.

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  2. I really hope that the Los Angeles Times in printed-on-paper, delivered-to-the house form outlives me. I need my newspaper first thing in the morning!

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  3. What's a "newspaper"? Is it like a blog?

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