Ownership of televisions decreasing in the U.S.

From an article in the New York Times:

For the first time in 20 years, the number of homes in the United States with television sets has dropped.

The Nielsen Company, which takes TV set ownership into account when it produces ratings, will tell television networks and advertisers on Tuesday that 96.7 percent of American households now own sets, down from 98.9 percent previously.

The reasons are discussed at the link, some of which are not a priori intuitive (i.e. poverty).

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