"Things You Wouldn't Know If We Didn't Blog Intermittently."
13 November 2010
Spread your legs !
This is reported to an advertisement for the 1957 Pontiac Star Chief. However, some people are skeptical, arguing that the drop shadow on the font would not have been available in the 1950s.
Drop shadows most certainly existed prior to the modern digital age. I've done them myself. Once upon a time in the print world people did things on layers of paper (some of it clear) and there was this neat device called an "air-brush" that made drop shadow effects possible. If that one is genuine or not I have no idea.
As JDJarvis sez, drop shadows certainly were possible before the computer age. You just spec'ed it when you marked up your artwork and sent it to the film house. Honestly - you people think nothing existed before computers? Give me a break. Most of today's button-pushers who call themselves graphic designers would have been laughed out of the profession as hopeless, bumbling amateurs years ago.
Drop shadows most certainly existed prior to the modern digital age. I've done them myself. Once upon a time in the print world people did things on layers of paper (some of it clear) and there was this neat device called an "air-brush" that made drop shadow effects possible. If that one is genuine or not I have no idea.
ReplyDeleteThe source URL states it is fake.
ReplyDeletehere it is without the "spread legs"
ReplyDeletehttp://mostandpopular.blogspot.com/2010/10/1957-pontiac-star-chief-ads.html
it is fake
ReplyDeleteAs JDJarvis sez, drop shadows certainly were possible before the computer age. You just spec'ed it when you marked up your artwork and sent it to the film house.
ReplyDeleteHonestly - you people think nothing existed before computers? Give me a break. Most of today's button-pushers who call themselves graphic designers would have been laughed out of the profession as hopeless, bumbling amateurs years ago.
I knew it was fake because it uses one of my favorite retro fonts, Fontdinerdotcom. See http://www.fontdiner.com/main.html to get the font.
ReplyDeleteYeah - they need to learn how to kern, too.
ReplyDeleteThe fonts used above are anachronistic. DId not exist in '57. Sorry, Patrick—I do not share your enthusiasm!
ReplyDelete