26 April 2008

Brewer defends "Legal Weed" bottlecaps

Federal alcohol regulators have ordered a California brewer to stop using bottle caps with the words "Try Legal Weed" because it's a drug reference that misleads consumers.

The beer is brewed in the town of Weed, California (named after Abner Weed, a timber baron and former state Senator). The town's school bus has the words "Weed High" and a sign on the road out of town reads "Temporarily out of Weed."

The federal regulators do not appreciate jokes about drugs, and say that their labelling regulations are meticulous. The brewer has pointed out that they must certainly be aware of the most famous beer advertising slogan in America... "This Bud's for you."

His appeal is pending.

2 comments:

  1. LMFAO, I would try that beer just because the slogan.

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  2. Hahaha, "Weed High"...classic!

    ReplyDelete